UNIT 5 'Distinction Doors' Live Brief Project

For this years live brief we were given a design brief from an external company, Distinction Doors, to create and present three to four designs. After studying the brief I broke down the requirements of the designs: Produce three contemporary designs and one standard door design, each design must be relevant to the theme of "Let the outside in" and my designs must be designed to appeal to the target audience. The target audience are aged 25+ and could be either gender. The home owner/s are very house proud and will be looking for a unique door to suite either a new build or a renovated home and give them a sense of individuality. The target audience would probably be very style conscious and read magazines such as ideal homes or watch grand designs therefore would require an aesthetically pleasing design. I decided to produce bold designs that would make the clients home stand out from the surrounding buildings showcasing originality and personality.